Testing conducted by Apple in May 2023 using preproduction Apple Vision Pro units and software.

* Available later this year on iPhone 15 Pro.

“That could prove to be a smart move if their new headset catches on like their previous devices. “It seems like perhaps Apple was caught off guard by the rapid adoption of ChatGPT and chose to focus on its investment in AR technology,” Ratican told WIRED in an email. Since Siri was the first widely accepted AI assistant, it’s strange Apple hasn’t emphasized this tech more. It’s surprising Apple made little to no mention of generative AI this week, particularly considering how quickly Microsoft added ChatGPT to its products, says Jeremiah Ratican, an assistant professor at Lindenwood University and lead author of a proposed method for combining game engines like Unreal with image generating AI to create metaverse environments.

A December 2021 survey of people in the US found that people trust Facebook less than any other major tech company. One single factor that may weigh heavier than any other is the poor reputation of the major sellers of augmented reality headsets. Privacy advocates warn that overwhelming amounts of personal data collected by AR and VR headsets can power invasive experiences, learning your preferences like cookies do on the internet to sell ads or services. The only thing that came close was an update to a feature in iOS 17 that suggests the next word you might want to use when typing on an iPhone keyboard. Yesterday Apple announced new features powered by its neural engine hardware-like call screening that transcribes the first few words of a voicemail live so you can decide whether to pick up a call-but there was no mention of generative AI during the two-hour Worldwide Developer Conference keynote address. It’s also led Big Tech companies to speed up AI deployments, but not at Apple. Since the launch of OpenAI’s ChatGPT last fall, generative AI that creates text and imagery from simple prompts triggered calls for regulation and fear of an existential threat to humanity, and continues to play a role in ongoing Hollywood writers union strikes.

With more than 20 cameras, sensors, and microphones, two processing chips, and even an external battery you carry in your pocket, it’s packed full of world-class tech, but missing an element that seems to be everywhere else right now: generative AI. After years of anticipation and contributions from thousands of people, Apple Vision Pro made its debut yesterday, promising immersion in apps, games, movies, and the workplace.

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